The party is at BumRushTheCharts.com - head over now!

Read more about the scholarship!



Podcasting gets little respect from traditional media. To them we're little more than a joke, than amateurs. What they don't understand is that podcasting is more than just a delivery mechanism - it's a social movement. People are growing sick of the watered-down, cookie-cutter content that networks and record companies expect us to enjoy. We want and deserve more. Big corporate media derives its power by having the
resources to mass market their product in a unified effort, which is why they think they're better than us. On March 22, 2007, we're going to give you a chance to change that.



A bunch of us podcasters started thinking, we can do better. We can match and exceed the reach of big media, corporate media, labels, and the entrenched interests. That's why, on March 22nd, the podcasting community is going to take an indie podsafe music artist to number one on the iTunes singles charts as a demonstration of our reach to Main Street and our purchasing power to Wall Street. The track we've chosen is "Mine Again" by the band Black Lab. A band, mind you, that was not just dropped from not just one, but two major record labels (Geffen and Sony/Epic) and in the process forced them to fight to get their own music back. We picked them because making them number one, even for just one day, will remind the RIAA record labels of what they turned their backs on - and who they ignore at their peril.



What's more, we're going to take it a step beyond that. We've signed up as an affiliate of the iTunes Music Store, and every commission made on the sale of "Mine Again" will be donated to college scholarships, partly because it's a worthy cause, but also partly because college students are among the most misunderstood and underestimated groups of people by big media.


If you believe in the power of new media, on March 22nd, 2007, take 99 cents and 2 minutes of your time to join the revolution and make iTunes "Mine Again". If you're a content producer (blogger, podcaster, etc.), we're asking you to join up with us and help spread the word to your listeners. Nothing would prove the power of new media more than showing corporate media that not only can we exceed their reach and match their purchasing power, but that we can also do it AND make a positive difference in the world. If we can succeed with this small example, then there's no telling what can do next.



Okay, so you've heard the news about the movement, you know what the deal is. Send an indie artist to the top of the charts, send a lucky kid to college. But HOW do you bum rush? Easy.



Step 1. Write down this address:



http://www.FinancialAidPodcast.com/bumrush



You'll need it on the big day.



Step 2. Set up reminders for yourself - Google Calendar, Outlook, MySpace, doesn't matter. Mark the date carefully. March 22, 2007. On that day, and that day alone, buy the track Mine Again for a mere 99 cents. (you can, of course, buy the album, but the minimum participation requirement is that 99 cent purchase).



Step 3. Add a badge to your home page, MySpace page, web site, whatever. Need the code? Just copy and paste this text:







Step 4. Tell people about what's going on. There will be plenty of promos and things later on, but start spreading the word now.